We were naturally cautious about adopting Publisher's Choice because we had experimented with digital printing processes in the past, with mixed results. Several times we had tried digital print solutions which, though less expensive, left much to be desired in terms of print quality and which our readers were quick to complain about.

However our caution has proved unfounded and using Publisher's Choice we have not encountered these problems; Publisher's Choice offers what we think is a unique blend of print quality and price competitiveness. Many printers offer digital printing solutions which promise much but deliver less – this one definitely delivers what it promises. We have quickly begun to cut down on inventory costs by taking advantage of the unique pricing cost structure of Publisher's Choice, and our customers have been happy with the quality of finish.

During 2006 we will be moving an increasing amount of print in the direction of Publisher's Choice. Crucially Biddles have restored our confidence in digital printing and convinced us that with the right approach digital printing can play a significant part in the future of academic publishing."