Publisher's Choice® - it won't cost the earth
Two publishers share their experiences of how Publisher's Choice® has helped their businesses

Salt Publishing
Salt Publishing, publishes award-winning poetry, fiction and literary criticism from around the world.
Chris Hamilton-Emery, Publishing Director, is completely sold on Publisher's Choice:
"Publisher's Choice lies just above the print on demand model. It looks at using digital printing to supply batches, with a carefully determined market operating from 100 to 750 units for mono printing, and built on rapid reprints, with a range of papers, including a decent bookwove, and a wide range of trim sizes. The hardbacks are a triumph. Quality is first rate for non-illustrated black and white books.
I think this is a fantastic model for frontlist development, and it can be dove-tailed into a print on demand service as a title ages, declines or changes trajectory in sales pattern.
Taken together with a solid Web interface, excellent customer service and a genuinely skilled staff, I can't think of a better coherently branded manufacturing model. Take my advice and seek out Biddles and test out the service."
Elastic Press
Elastic Press is a small independent publishing house of short story collections
"I’m very happy to endorse Publisher’s Choice which we started using in 2006. Since we gained a distribution deal a few years ago we have been struggling to make money on our books that we sell through the bookstores because of the discounts that are required.
However, with Publisher's Choice we have actually halved our printing costs which now means we profit on any of our titles, whether sold directly or through the stores. This has allowed us to consider expanding our operations, and the flexibility of the programme also means we can structure our orders according to pre-sales and reprint as and when necessary rather than incurring warehouse costs or having to pulp titles because we may have over-ordered. I can honestly state that without Biddles we might no longer be in business." Andrew Hook







